CEO / Founder
As Founder and CEO of The Nitro Live Icecreamery, Felicia’s focus is on creating partnerships within the communities Nitro Live serves; being as “green” as possible and supporting sports, kids, STEM and entrepreneurs.
Felicia has been married to her husband Rich for 7 years. They have four children Melina, Alyssia, Evan and Blake. Felicia also has two grandsons, Liam and Parker. Other than family Felicia enjoys working with local programs in her community such as, HD South; Town of Gilbert; Sister Cities; Dignity Health Foundation board; and other groups that align with The Nitro Live Icecreamery Foundation. When she is not working with other non-profit groups, you can usually find her on the back of her husband Rich’s Harley Davidson motorcycle.
President / Director of Operations
Rich serves as the President of Store and Catering Operations, supporting his wife Felicia and the rest of the team. In addition to this role Rich will work closely with each new franchise owner on their store development and build-outs.
Rich is married to the stores founder Felicia and they have four amazing kids and two ice cream fanatic grandkids. Outside of work and family, Rich enjoys outdoor activities, shooting and motorcycle riding.
Rich currently serves on the local boards and committees such as Gilbert Leadership; Gilbert Sister Cities; AZ Sister Cities; Gilbert Public Policy; the Mesa Hohokams and the Army Aviation Heritage Foundation.
Director of Franchise Development / Social Media
As the Director of Franchise Development, Sean’s focus is on building relationships with each franchise owner to ensure that they have all the tools and information to be successful in owning and operating their own stores.
Sean is originally from St. Paul Minnesota and his amazing wife Kristi is an Arizona native. Sean and Kristi love spending time with their four amazing children, Michael, Isaiah, Gavin and Aubrey. The family enjoys movies, being outdoors, hiking, dirt bike riding, camping or just going for a drive through our beautiful state of Arizona.
Store GM & Corporate Trainer
Mary’s background in the service industry has given her enormous expertise as our General Manager and Corporate Trainer. Mary develops our staff training, ensures that the stores are running smoothly, and customers leave our stores happy and excited to share their experiences.
Mary grew up in Roseburg Oregon with four sisters and two brothers. She recently moved to Arizona from Utah with her husband Michael and their Bengal cat, Nike. Mary loves being creative with her hairstyles and has colored her hair blue, purple, silver and others. She loves getting exercise by doing fun and unusual things. Some of Mary’s current activities include parkour and aerial silks.
Director of Marketing & Public Relations
Valliere is a public relations agency veteran, having spent more than 20 years in the trenches writing arresting copy, generating media coverage and garnering awards for clients in a variety of industries. Her creativity, coupled with her ability to grab and sustain reporters’ attention, is a valuable contribution to the Nitro Live team.
A former National President of the Public Relations Student Society of America and graduate of Brigham Young University’s nationally ranked PR program, Valliere enjoys mentoring students and putting her award-winning skills to use in helping them fine tune college and scholarship applications and prepare for interviews. She currently serves on the board of directors for Gilbert Sister Cities and volunteers as a judge for speech and debate tournaments.