CEO / Founder
As Founder and CEO of The Nitro Live Icecreamery, Felicia’s focus is on creating partnerships within the communities Nitro Live serves; being as “green” as possible and supporting sports, kids, STEM and entrepreneurs.
Felicia has been married to her husband Rich for 7 years. They have four children Melina, Alyssia, Evan and Blake. Felicia also has two grandsons, Liam and Parker. Other than family Felicia enjoys working with local programs in her community such as, HD South; Town of Gilbert; Sister Cities; Dignity Health Foundation board; and other groups that align with The Nitro Live Icecreamery Foundation. When she is not working with other non-profit groups, you can usually find her on the back of her husband Rich’s Harley Davidson motorcycle!
President / Director of Operations
Rich serves as the President of Store and Catering Operations, supporting his wife Felicia and the rest of the team. In addition to this role Rich will work closely with each new franchise owner on their store development and build-outs.
Rich is married to the stores founder Felicia and they have four amazing kids and two ice cream fanatic grandkids. Outside of work and family, Rich enjoys outdoor activities, shooting and motorcycle riding.
Rich currently serves on the local boards and committees such as Gilbert Leadership; Gilbert Sister Cities; AZ Sister Cities; Gilbert Public Policy; the Mesa Hohokams and the Army Aviation Heritage Foundation.